Planning exploitation of MOLTO results.
See e.g. the text describing the monument in this screenshot of an Art Guide for Genova. It is rather simple and one can easily imagine the information content that should be carried by the underlying ontology. This is a generalization of the work done in WP8. Note that to produce this the ontology must contain also information on location, opening hours, etc.
and as it happens, there is no such info in English.
In general, I think this would be a contribution to the area of Geographical Information Systems.
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A very interesting scenario of exploitation of WP8 cultural heritage description is for online auctions, see for instance the catalogue listing on such a site in Skåne:
It is not clear what kind of knowledge base the auction houses adopt, namely whether they use the same metadata as the museums. In any case, these are potential customers for WP8 results.