The project members discussed and agreed upon the use of the method from Stähler(1) to develop commercial exploitation plans. This results in the following contributions from each industrial partner:

• A company profile, which is a short description of the nature of the company: what it does; how large it is; how it makes money; and how it typically transfers research into products.
• A list of identified exploitation opportunities

For each promising opportunity the method from Stähler was followed to develop a plan to exploit outcomes. This results in the following sections corresponding to the method phases depicted in the figure below.

• a description of each opportunity identified
• a description of the markets associated with each opportunity
• a strengths-weaknesses-opportunities-threats (SWOT) analysis for each identified opportunity and market

(1)Stähler, Patrick; Geschäftsmodelle in der digitalen Ökonomie: Merkmale, Strategien und Auswirkungen. Josef Eul Verlag, Lohmar, 2001