3.3 Structure of explanation plan

The project members discussed and agreed upon the use of the method from Stähler(1) to develop commercial exploitation plans. This results in the following contributions from each industrial partner:

• A company profile, which is a short description of the nature of the company: what it does; how large it is; how it makes money; and how it typically transfers research into products.
• A list of identified exploitation opportunities

For each promising opportunity the method from Stähler was followed to develop a plan to exploit outcomes. This results in the following sections corresponding to the method phases depicted in the figure below.

• a description of each opportunity identified
• a description of the markets associated with each opportunity
• a strengths-weaknesses-opportunities-threats (SWOT) analysis for each identified opportunity and market

(1)Stähler, Patrick; Geschäftsmodelle in der digitalen Ökonomie: Merkmale, Strategien und Auswirkungen. Josef Eul Verlag, Lohmar, 2001